Packaging Design on-line test during Luxepack
Merck has been leading a team of experts to a new way of testing the effect of their Iriodin pigments on screen and improving the costs of packaging development. The cooperation partners are the developers of EskoArtwork software called Vizualizer and branding agency SPY Brand Communication.
Merck and EskoArtwork teamed up to develop in the Vizualizer Software version 10.1 a library of Merck effect pigments that hyperrealistically show these pigments in virtual reality: This tool enables you to vizualize luxury packaging with a variety of Iriodin effects and other finishing effects on screen even before the actual printing.
SPY Brand Communication developed a series of luxury goods packaging in a virtual environment in only 6 weeks, ready for testing without a print trial. Packaging designs in virtual prototypes include an anti aging skincare, a boutique chocolate and white tea with aloe.
The virtual dummies created by SPY Brand Communication with this software are now on-line available in FACITs testing environment for the duration of the Luxepack and beyond until Nov 2011 under: www.facitresearch.com
Now you are invited to make your own choice from the virtual dummies: have a look at and click „I like“ for your preferred design.
Your benefit for participating: the new FACIT-research
FACIT is conducting the study with packaging professionals, but at the same time the study is conducted with actual consumers., which generates insights into which price clients are willing to pay for effect printing. If you take the time to make your own choice, you will not only enjoy the great visual effects. You also will receive the results of the consumer study, which will help you to assess the expectations and needs your own packaging design will have to attract the consumers attention.