Attractive packaging is a promise of desirable content and has immediate influence on our purchasing decision. This sounds like such a simple truth; nevertheless brand owners, packaging designers and converters lavish endless time and money on the process to get desirability right for every product under development. No surprise either: metallic, pearlecent and shimmery effects hit the „buy-me“ button emotionally even more reliably, especially for luxury goods. Alas, the only way to really get the opinion of the consumer (and the Marketing Director, too) used to be print trialing, with all the time and money involved.
Merck and EskoArtwork teamed up to develop in the Vizualizer Software version 10.1 a library of Merck effect pigments that hyperrealistically show these pigments in virtual reality: This tool enables you to vizualize luxury packaging with a variety of Iriodin effects and other finishing effects on screen even before the actual printing.
The virtual dummies created by SPY Brand Communication with this software are now on-line available in FACITs testing environment for the duration of the Luxepack and beyond until Nov 2011. Now you are invited to make your own choice from the virtual dummies: have a look at and click „I like“ for your preferred design.
Your benefit for participating: the new FACIT-research
FACIT is conducting the study with packaging professionals, but at the same time the study is conducted with actual consumers., which generates insights into which price clients are willing to pay for effect printing. If you take the time to make your own choice, you will not only enjoy the great visual effects. You also will receive the results of the consumer study, which will help you to assess the expectations and needs your own packaging design will have to attract the consumers attention.