Old School meets innovation
Do you think window manequins and shopping bags are old school?
The new trend – as seen in this exhibition – is to bring the shopping experience into the digital age. Nevertheless, some of the hippest stuff we found were the new manequins on display and shopping bags – all-time favorites.
We liked the beautiful manequins by Almax best. At Almax artists and technicians work to achieve a common goal, and they have developed more than 1000 models already. Our favorites were the dolls from the product line MARA. They have well shaped, sexy body lines and wear a size 10, very trendy! Moreover the company Almax puts high emphasis on sustainable production, with waterbased colors and a certified recycling system.
This way even old school products become up-to-date.
www.almax-italy.com
How to wear a brand visibly: One of the most eye-catching things is still a branded shopping bag. Its style, quality and color lead to immediate brand recall and every shopper becomes a walking brand ambassador. The trend-colors of the season are neon, this is why we especially liked the translucent neon bags from the Belgian company Centurybox. The assortment from the company Procos was also exceptional: here even the environmentally friendly bags looked very stylish.
www.centurybox.be
www.procos.info
THE innovation: Holograms – with compliments from the 21st century
Hologram projections are the new presentation format of choice. The object of desire seems to be free-floating and 3-dimensional in space. The images are HD and gestures direct navigation. Compared to this, displays with screens with 2D video and interactive elements are basically a standard now. At Brooks, a company specialised in interactive displays, the screens react to the customers action: when someone lifts a product or a tester, the matching video will start on the screen automatically. That’s the way attractive POS-presentation is done today: welcome to the 21st century.
http://www.holopro.de/en/index/
Stylish and appealing: digital prints on Glass:
Today, even when printing on glass, there are no limits to creativity! All colors are possible – and with digital printing any individual motif and single-unit production can be achieved. The prints are waterproof and resistant to abrasion. The appeal of POS-design with these glas elements is unique. The glass pictures can be backlit with an LED-lightpanel. Add this as a side paneling to your bath tub and transform it into a luxurious spa experience. A really cool effect!
www.reger.de